As much as you want to beautify your website to attract as much organic traffic as possible, it is also worth considering your web host as well.
Web hosting contributes so much to your website that it is appalling to know that some people just think of this last instead of it being given a much higher priority.
In today’s article, I hope to educate you by giving you the reasons why choosing a reliable web hosting provider is so important.
What is Web Hosting?
To make it easier for you to understand what web hosting is, I will explain it with the analogy of a house and lot.
Think of your website as your own house. The domain is basically your online address. The web hosting, then, is the land on which your website will be placed and the SSL encryption is the fence that guards your house against intruders or hackers.
To explain it further, think of a web host as a company that owns a lot of servers. As a would-be website owner, you will rent space on their servers so that your website can be accessed online.
Since a server computer is required to run for as long as possible, it needs an environment that is conducive for 24/7 operation. That is why a web host also owns a data center that will serve as the main facility for their servers.
Why Your Choice of Web Host is Important?
Whichever web host you’re going to choose in the end, it is more important than you think. That is because you’d want to choose a company that you will stick with for years; not just months.
That being said, here are some of the most important features to consider:
This is a common feature that is offered by all web hosting companies out there. Your website contains files that would require a server for it to be accessed online. That is why when you are looking for a web host, you will also find a storage limit as part of their hosting plans as well.
Depending on the nature of your website, you will have to decide on a hosting plan based on your needs. If your website contains a lot of files, then you may need a bigger storage capacity.
When someone tries to access your website, the server will have to be pinged or notified so that your website can be accessed by your visitors. This act of pinging would require bandwidth and your needs may vary depending on how much organic traffic you receive on a monthly basis.
Obviously, if your website has gained traction, you will need more bandwidth than others. Do not immediately fall for unlimited bandwidth plans as it might come with certain restrictions. It would be best to read the terms of service before signing up.
You want your website to be accessible at any time and for this to happen, you want a hosting company that has a proven track record for good server uptimes.
To know this, you’d want to go and look at reviews for a particular hosting company. It is much better to hear what others have to say about one business entity as opposed to just looking at their websites.